On Feb 21 we ran an initial Groupon special offering $60 of value at Blackstar for $30. The response was phenomenal, and we have had a number of our clients ask when we are going to do it again. The simple answer is SOON.
If you are not following Groupon and their daily specials, we have to ask why not? The deals with local merchants in our and your area are phenomenal, and it gives you the chance to try something new at a very reasonable price. Not just for Blackstar, but see what other local merchants are offering.
If you are not yet a Groupon subscriber, click the link below and become one! You owe it to yourself and your friends.
If you are a merchant, we strongly recommend that you contact Groupon and apply to participate in their promotions.
New promotion
We are running another Groupon Promotion on Wednesday July 20. Watch for it!
If you are not yet a Groupon subscriber, click on the green button above.
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Blackstar Forum Administrator
Thanks for the informative
Thanks for the informative post! I am an individual devoted to Groupon promotions and thank you for the link provided since I am a Groupn subscriber. Recently, I just heard a new blast story about Groupon and other discount sharing websites. Lots of people have used discount sharing websites like Groupon and Living Social to save lots of cash during the past few years. The thrill might be leaving, as consumers and businesses aren't that big of followers of such websites as they used to be. The proof is here: Small businesses and consumers turning on Groupon
Businesses have to Understand!
Every business needs customers. Typical advertising media are expensive, and any business without an advertising budget will fail.
Some advertising is simple. The sign in the front of the building. A website. Other methods like print and broadcast advertising require you to be very careful about the demographics of the market you are reaching. Most of this advertising is ignored. Very few of the people actually respond to such ads, and if you do not run a campaign, your ad will be lost amid the volume of other businesses who can afford to finance major advertising pushes.
The idea with any advertising is to bring in the primary customer. This is your chance to showcase what you do and how you do it. If they leave satisfied, they will refer someone else to you. Each new referral is a new primary, and so on. In marketing terms, you amortize the cost of advertising over the number of new customers you get, and the result is your cost per customer.
Groupon is a new approach to marketing. With their opt-in email lists, they reach thousands of subscribers within our marketing area, and our costs are limited to the discount on the coupons which are purchased. Unlike other promotional methods, this gives us a fixed cost per new customer, which we can budget.
Our experience with the coupons does not reflect the statistics quoted in your article. We expect 100% redemption, and are approaching that with both of our GroupOn campaigns. I fully expect to continue running Groupon promotions about twice per year.
In a business like ours, we have a level of skill and experience far beyond our competitors, and bring a duty of care not matched elsewhere to our clients. Potential clients who make buying decisions based on telephone price quotes are likely going to come to us later to have problems corrected. However, if we can get them to come to us initially, they are just as likely to make sure their friends come to us as well.
The secret is to have the opportunity to show people that you are different, and that it is in their best interests to come to you. GroupOn campaigns give us that opportunity and have been extremely successful.
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Blackstar Forum Moderator